We’ve been making custom solutions for customers in the eCommerce space for more than 15 years. In that time, we’ve worked with advertisers and affiliates both and created thousands of stores. From that experience, we see the common challenges that many of our customers face with their D2C setups, and that’s why we think our partnership with BeSimplified will help us bring a valuable solution to many of our customers. We’d like to highlight a few of our favorite features in this blog.
Run your Custom Campaigns Alongside Shopify
For those who want entirely custom funnels from start to checkout, managing customer data and order fulfillment while keeping their existing store platform can be a challenge. Say you have an existing Shopify store, but you want to add custom campaigns and funnels alongside it. It would be easiest if that order could still come through Shopify where you would be able to fulfill it, reducing complexity. That’s where BeSimplifed comes in with ‘Simplified Checkout’.
Simplified Checkout allows you to link your custom funnels to your Shopify store. This allows you to essentially use Shopify as your CRM. This isn’t the only way to use it- it can be operated without Shopify, standalone, or with a supported CRM of course, but the Shopify support is what we think will be the most interesting to our customers. Migrating to a new platform is complicated, and the friction point for many people wanting to try custom funnel creation tools is either migrating to or splintering their process between two platforms. Using Shopify with Simplified Checkout allows you to keep everything together in one place.
The Flowboard
‘Simplified Checkout’ lets you build your custom checkout flow visually in the flowboard. Each step can have its own theme and products defined, as well as conditions to trigger it.
The theme for each step can be customized in their visual page builder. Set a product or other condition to trigger a one-click post purchase upsell, or even split test different checkout flows to see which is leading to more conversions. Splits don’t have to be random, they too can be conditional.
The flowboard is a powerful tool to help you quickly piece together the ultimate flow for each of your funnels.
Fraud prevention
Reducing checkout fraud is an important challenge everyone in the industry faces. Simplified Checkout helps protect against bots and fraud, and it has some features that let you be more discerning about what traffic can proceed with transactions on your store. You can filter regions, block card number ranges, customer data pieces, IPs or IP ranges, and more. The traffic you target with these rules can be set to outright be blocked or challenged with a captcha.
Easy Pixel Integration
Simplified Checkout has an event management section that lets you integrate a variety of services as well as custom tracking pixel. It lets you pick the rules for when these pixels are fired, priority, and more.
You can get started with Simplified Checkout for free to see if it’s the right tool for your D2C funnel’s checkout. This is a self-service platform with no need for a developer to get up and running, but if you have any trouble or would like any custom integrations with Simplified Checkout or your Shopify store, hire a Shopify developer from us.
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