Sana Commerce Cloud: An Online Commerce Platform Made for B2B Relationships

Sana ensures that your inventory levels are always accurate, your product datasheets only need to be updated in one place, customer pricing is synced, and orders are processed directly in the ERP. This allows you to eliminate any redundant data entry steps and the potential for errors caused by them. Sana also takes advantage of the data from your ERP to offer an insights dashboard to give you an at-a-glance dive into the data from both your commerce frontend and your ERP combined. Take advantage of integrating offline and online sales data and benchmark your store against competitors for actionable insights.

B2B relationships are much more likely to focus on personalized pricing, advertising, and promotions designed for a single customer. A commerce platform not designed specifically for B2B cannot handle these relationships properly. Sana Commerce Cloud allows you to create an individual storefront for each customer or customer segment. These storefronts can be made easily and quickly using their drag-and-drop visual designer, with no coding required.

Choose what banners and promotions they see, get their specific pricing, MOQs, discounts, and control what products they see, imported from your ERP. Sana allows you to truly focus on each relationship instead of running broad promotions designed for B2C level relationships.

Sana Commerce Cloud also integrates with email marketing platforms like MailChimp and dotdigital. Take advantage of customer order history and interactions on the store pages to create custom email campaigns targeted to each customer.

Integrate with many popular shipping services right out of the box to allow customers to pick their preferred shipment options, track packages inside the platform, and calculate pricing accurately based on the country along with size and weight from the product data as it was pulled from your ERP.

Speaking of fulfillment options, Sana Commerce Clouds supports automatically sending your product information to popular marketplaces like eBay, Amazon, Google Shopping, and Facebook. This ensures that your products have the most exposure to customer's eyes in as many places as possible without greatly increasing the complexity of the process of creating and listing each product.

Manage tiered pricing, volume discounts, customer-specific pricing, and even things like segmented quantity pricing. Sana has PIM platform integrations like Inriver and Perfion to ensure your product information is consistently updated everywhere from one central place.

Sana offers a platform that is able to grow with your business and be altered to its changing needs. It is ideal for businesses ranging from midsize to enterprises of any scale. It can handle any volume of orders and any amount of inventory and customer complexity your business requires.

There are a wide variety of third-party integrations and plugins available to extend the functionality of Sana Commerce Cloud, with over 100 certified apps and no-code integrations. You can also choose from many different payment service providers ready to drop in place without needing to integrate them yourself.

At CodeClouds, we understand what it takes to truly integrate a platform with an ERP and what our B2B-focused clients need in their stores- after all, we make that happen all the time for our clients. Of course, hiring eCommerce developers to make custom integrations and solutions for these things on top of your existing eCommerce platform is much more expensive than simply using a platform already made for this out of the box. This is why we are Sana Commerce partners - it simply makes sense for a lot of our clients.

You can integrate almost anything with almost anything else if you’re brave enough and we’ve made some wild setups, but that doesn’t mean you should. Counterintuitively, to get the easiest custom experience for both you and your customers, going boilerplate with your tools may be the right choice- custom is cool, but sometimes a common platform is the sum of all of its customers and their needs. Boilerplates make a boiler that won’t explode using a design that a lot of people have tested and refined.

A platform that handles it all for you like Sana Commerce Cloud is what most businesses should be using- it’s not just more cost effective, it’s also more advisable for feature completeness, reliability, security, and support. For this reason, we’re proud to partner with Sana, and believe they are a great option for a lot of our customers with online B2B commerce needs.